Our company’s business ethos is to offer functional products of high quality at a reasonable price which convincingly allow our customers to enjoy unhindered their outdoor activities despite the weather and wind.

Pinewood AB offers retail stores products of high quality, good function, a good fit as well as excellent design. This combination makes Pinewood ® the leading brand within our market segment Hunting/Fishing/Outdoor.

The company’s vision is to create an internationally strong brand within the mid price segment where the European consumers consider the brand as their natural and preferred choice among the existing brands in their geographical area. The company should have sales in all important European countries but with its core business in Sweden, the local market, as well as the other Nordic countries.